Loved by 10,000+ Curly-Haired Indians

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  • ⭐⭐⭐⭐⭐ Game Changer for My Curls

    Priya M., Verified Buyer

    "The Cleansing Shampoo completely transformed my curl definition. No more frizz, and my curls feel so lightweight! This is exactly what I was looking for."

    Cleansing Shampoo • 5.0/5 stars

  • ⭐⭐⭐⭐⭐ Finally Found My Holy Grail

    Anjali K., Verified Buyer

    "Combined with the Hydrating Conditioner, my curls have never looked better. The definition is incredible and they stay hydrated all day long."

    Hydrating Conditioner • 4.87/5 stars

  • ⭐⭐⭐⭐⭐ Worth Every Rupee

    Neha S., Verified Buyer

    "I've tried so many products, but nothing compares to this. My curls are defined, bouncy, and the frizz control is unmatched. Highly recommend!"

    Cleansing Shampoo • 5.0/5 stars

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New to Curls? Start Here.

Start Small, Love Big

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Bestsellers

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Struggling with frizz, dryness, or undefined curls/waves?

  • Dry Hair?

    Try our Bestseller Leave-In Conditioner

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  • Frizz Monster?

    Our Curl Gel holds it down

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  • Flat Curls?

    Cleanse & condition the right way

    Shop Now 
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Whether you have fine waves or thick coils, You have the right to remain curly!

Super Affordable Sets & Travel Essentials

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Why SugarBoo?

  • Made for Indian curls & humidity

  • No sulfates, parabens or harsh alcohols

  • Cruelty-Free, VEGAN

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