Our Commitment to Clean Beauty

Our Commitment to Clean Beauty

At SugarBoo Curls, we believe beautiful curls shouldn't come at the cost of your health or our planet. Every product we create is thoughtfully formulated with clean, vegan ingredients that are as kind to your hair as they are to animals and the environment.


🐰 PETA Certified & Cruelty-Free

We are proud to be PETA certified, which means:

  • No animal testing at any stage of product development
  • None of our suppliers test on animals
  • We never sell in markets that require animal testing
  • Our commitment is verified by one of the world's most trusted animal rights organizations

Beauty should never cause suffering. When you choose SugarBoo Curls, you're choosing compassion.


🌱 100% Vegan Formulations

Every single product in our range is 100% vegan. We never use:

  • Honey, beeswax, or propolis
  • Lanolin or animal-derived keratin
  • Carmine or other animal-based colorants
  • Any ingredient derived from animals

Instead, we harness the power of plant-based ingredients like coconut oil, shea butter, aloe vera, and botanical extracts that deliver incredible results for your curls while respecting all living beings.


✨ Clean Ingredient Philosophy

We're transparent about what goes into our products—and what doesn't. Our formulations are free from harsh chemicals that can damage your hair and health.

What We EXCLUDE:

  • Sulfates (SLS/SLES) - Harsh detergents that strip natural oils and cause frizz
  • Parabens - Preservatives linked to hormone disruption
  • Silicones - Synthetic ingredients that create buildup and prevent moisture absorption
  • Mineral Oils - Petroleum-based ingredients that coat hair without nourishing it
  • Harsh Alcohols - Drying agents that damage curl structure
  • Synthetic Fragrances - Potential irritants and allergens

What We INCLUDE:

  • Natural oils and butters for deep hydration
  • Botanical extracts for nourishment and strength
  • Gentle, plant-derived cleansers
  • Natural humectants to lock in moisture
  • Essential oils for natural fragrance (when used)

🇮🇳 Made for Indian Hair, Made in India

Our products are specifically formulated for the unique needs of Indian curly and wavy hair, considering our climate, water quality, and hair textures. By developing and manufacturing locally, we:

  • Reduce our carbon footprint from international shipping
  • Support local communities and economies
  • Ensure fresher products reach you faster
  • Create formulations suited to Indian environmental conditions

💚 Our Promise to You

When you choose SugarBoo Curls, you're not just buying hair care—you're supporting a movement toward cleaner, kinder beauty. We promise to remain transparent about our ingredients, continue our cruelty-free practices, and always put the health of your hair, animals, and our planet first.

Beautiful curls. Clean conscience. That's the SugarBoo way.


Have questions about our ingredients or certifications? Contact us—we're always happy to share more about our commitment to clean beauty.